Lost & Found: Serangoon
Client: National Arts Council
Type: Visual Identity, UX Design (Spatial, audio-visual)Nov 2021 
Lost & Found: Serangoon is an audio-visual walking trail that begins with a long-lost pet bird named Sayang. It takes audiences down a winding road to uncover the micro-histories and stories of Serangoon. Developed for Arts in Your Neighbourhood, it fuses original music, visual imagery and narrative from artists, the trail is a love letter to the neighbourhood, underpinned by historical research and the stories of residents past and present.
A Cacophony of Voices
The designed experience draws upon Nabilah Said’s text, where the protagonist's journeys to remember Sayang. A dense mapping of images frames the beginning of the walking trail, inviting visitors to start their journey though the neighbourhood and its hazy, ambiguous memories of places and stories, past and present.
As the walking trail reaches its end, we turn the lens to the audience through a community wall at Tee Seng Store, a provision shop nestled within a private residential estate. Questions from the artists prompt audience members to pen down their thoughts, leaving a final layer of voices amidst a dense social landscape.
A MOBILE-FIRST EXPERIENCE
An immersive narrative for users, chapter to chapter, across both digital and physical spaces.
The exhibition website takes users through the stories via chapters mimicking a large story book. It can be viewed independently, or concurrently while on the trail itself. Pockets of Serangoon’s history are embedded alongside instructional navigation, creating a layered experience that deepens one’s experience of place-memory and social history.
Produced by: Pearlyn Cai, Hoo Kuan Chien
& Banupriya Ponnarasu
Artists: Nabilah Said, Syafiqah 'Adha Sallehin, Dr Corrina Bonshek, Ammar "Ameezy" &
Yong Rong Zhao