Future Present: Capsule Guide
Client: Singapore Tourism Board
Type: Content Development, Illustration, Infographic Design Mar - Aug 2021 
Future Present is a series of capsule guides conceptualised with Singapore Tourism Board (STB) for its recently launched incubator, Tcube. The guides are developed as a starter info kit that businesses to gain surer footing such that they are able to identify smarter ways of adopting new technology to amplify or even transform their daily operations.
A Blueprint for the Future
Technology is most powerful when used in a manner specific to its circumstances.
The client had a problem to solve — the inertia of tourism stakeholders who were apprehensive or unsure how to navigate their digital transformation journey. Because the parameters of new technology was unfamiliar to them, they were less able to identify what issues could be deftly solved with technology. Left unchecked, this knowledge gap becomes friction in maintaining competitive leverage for the tourism sector.
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To address this, Future Present begins firmly with an accessible lens in both language and visual tone. A vivid collage evoking tech-optimism and unconventional slant to quickly arrest the attention of busy decision-makers. Its subsequent infographic is executed in in clean line work, prioritising step-by-step clarity of the topic itself, with case studies and highlights of potential strengths and pitfalls.
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